Users will soon have a updated setting that permits them to lessen the volume of AI-created media appearing in their timelines. This move comes as the platform disclosed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This shift comes amid a rise in AI content, driven by new content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service only show AI-generated videos. A significant portion of this output is deemed low-quality AI content, a label for inferior, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers like content made with AI tools, from AI artwork to science explainers, and we want to give people the power to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its app tagged as made with AI. In total, more than 100 mn media items are added to the service daily, making AI-generated material a minor percentage of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they watch by using the topic control option in the platform and choosing AI-made media. Other topics that can already be controlled under the setting include politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige users to identify lifelike artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the app will from now on attach an “AI-made” watermark to content made using its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is also establishing a $2m awareness program for professionals and institutions to create learning resources about using AI responsibly. This initiative will assist charitable organizations specializing in educating computer science.
Moderation Strategy
The platform has defended its content review process, amid controversy over proposals to cut jobs for numerous review team members in the United Kingdom. TikTok is set to cut 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok stated a notable drop in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
